CRM SoftwareCRM software is designed to help businesses meet the overallgoals of customer relationship management. Today’s CRMsoftware is highly scalable and customizable, allowing businessesto gain actionable customer insights with a back-end analyticalengine, view business opportunities with predictive analytics,streamline operations and personalize customer service based onthe customer's known history and prior interactions with yourbusiness .CRM software is commonly used to manage a business-customer relationship, however CRM software systems are alsoused in the same way to manage business contacts, clients,contract wins and sales leads.