23 Oct Advantages of E-Commerce for Your Business Purpose
1. No geographical limitation
When it comes to traditional commerce, you can only do business where you have set up your physical store. This is not the case with E-commerce websites. For them, the whole world is their playground if planned strategically. People from one corner of the world can easily order a specific product from another corner of the world with the few clicks.
2.Easy way to gain customer by search engine visibility
Traditional commerce shops depend mostly on branding and relations to drive more customers to their shop but on the other hand e-commerce drive most of its traffic from search engines. Over 30% of e-commerce traffic comes from organic searches on search engines. This is just the traffic from organic searches and then we have advertisements, social media traffic which is the tipping point for many e-commerce businesses.
One of the best reasons to open an e-commerce website is because it requires a low investment as compared to a physical store. Some of the ways to cut down the price are by choosing the best marketing strategy for your e-commerce website like: – organic search, pay per click or social media traffic, also the number of employee and properties required to get the business up and running is much less as compared to a physical store.
4.Locate product quicker
We have all been through the hassle of locating a specific product in a huge store, running up and down the aisles and asking the person in charge to assist you. This is not the case with e-commerce platforms, as the customer just has to click through intuitive navigation or just type the specific product in the search box to immediately find their requirement.
5.Save travel time and cost
The main reason for people shifting from traditional commerce to e-commerce is because it saves the travel time and cost. For a physical shop, the customer has to visit the outlet to purchase the item whereas for an eCommerce website he can just do it with few clicks sitting on the couch. With the advent of m-commerce, it has, even more, saved the time of the customer by allowing them to purchase the products on the go.
6.Abundance of information
When you go into a shopping store, the only information you see is that
written on the product and the price of the product. In an e-commerce store, additional information is easily available to the customer in just a click. Mostly this information is entered into the system by individual vendors which require no extra effort or cost of the eCommerce owner.
7.Remains open all the time
Another major factor why the customer has shifted from traditional commerce to e-commerce websites is that they can shop at odd timings too. E-commerce store timings are 24*7*365. An e-commerce website has no obligation which is why they can remain open all the time. The sellers benefit from it as they gain more and more orders and for the customer, a round the clock store is much more convenient.